According to independent research, Amazon has supported 16,000 jobs and invested more than £4.2 billion in the creative industries of the UK since 2010.
According to new data, Amazon is a major contributor to the creative industries in the UK. New examination let out of free macroeconomic consultancy Capital Financial aspects shows that Amazon’s interests in the imaginative enterprises upheld in excess of 16,000 positions in 2022, going from straightforwardly utilized in-house creators to by implication utilized outer makers, and Amazon has contributed more than £4.2 billion beginning around 2010 across Ignite Direct Distributing, Amazon Distributing, Prime Video, Perceptible, Amazon Design, Amazon Music, Amazon Games and the sky is the limit from there.
According to the most recent data, Amazon’s investments have increased the UK economy by £4.8 billion in gross value (GVA) since 2010. The support for more UK-based creatives, a record number of Amazon Originals filmed in the UK, state-of-the-art studios and facilities for Amazon Music, Audible, and Prime Video, including the new production facilities that will open at Shepperton Studios, have all led Amazon to double its investments in the creative sectors across the UK over the past five years.
According to an analysis conducted by Capital Economics, Amazon provides support to creators in every region of the UK, with fifty percent of the direct and indirect jobs located outside of London and the South East. The South West has 1,400 jobs, followed by The North West (840), the East of England (930), Yorkshire (660), and Scotland.
John Boumphrey, Amazon’s vice president and UK country manager, stated, “The UK has long been a creative powerhouse, brimming with some of the world’s most talented authors, musicians, actors, designers, technicians, and more.” New data indicates that our investments in these industries have contributed more than £4.8 billion to the UK economy since 2010. Amazon is unique in that we support a wide range of creative industries, including fashion, publishing, music, and television. We have more than doubled our investments in UK-based productions, skills programs, and production facilities to support the UK’s creative sector today and in the future. We are committed to supporting this vital sector.
Amazon is announcing support for more than 100 new apprenticeships in organizations across the creative industries, doubling its funding for the creative industries apprenticeship levy to £2 million, in order to continue developing the creative talent of the future.
The BRIT Trust, the Association for Independent Music, and Women in CTRL, among others, receive funding from this for sector-wide apprenticeship programs. a flexible Screen Skills apprenticeship pilot to support both The Devil’s Hour and The Lord of the Rings, both of which are Amazon Original productions: The Rings of Power and funding apprentices on non-Amazon shows like Derry Girls on Channel 4.
The second phase of Prime Video Pathway, an initiative designed to make it easier to get jobs in television and film, was also announced today. This phase will help 250 more trainees over the next few years. Prime Video Pathway will provide opportunities for 25 additional craft trainees, expanding its reach outside of London by providing 50% of placements throughout Scotland and Wales for the first time. It was developed in collaboration with the leading TV and film institutions in the UK, including the National Film & Television School (NFTS).
The British Film Institute’s (BFI) National Archive is also welcoming Prime Video. Well known movies and series reflecting stories shot across the UK including Good omens and Clarkson’s Ranch will be carefully saved in the BFI Public File for a long time into the future.
Ben Roberts, Chief Executive of the BFI, stated, “Since the 1950s, one of our Royal Charter objectives has been to preserve television alongside film.” In order for us to be able to tell the story of our screen culture to audiences in the future, it is of the utmost importance that the nation’s film, television, and moving image heritage be completely representative of the work that is being created today. We are overjoyed to welcome Prime Video to the BFI National Archive and acknowledge their significant economic and cultural impact, given their ongoing investment in UK film and television storytelling.
Lucy Frazer, Secretary of State for Culture, Media, and Sport, stated: Amazon has taken advantage of the UK’s vast creative and technical resources. Its continued investment demonstrates our offerings in publishing, fashion, music, technology, and film. We are going to build on Britain’s status as a world-class creative nation and maximize their potential to unleash economic growth and create jobs, and many of its ambitions align closely with our plans for the creative sectors.”
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